Advertising

” Good Ideas Just Come from The Air.
They are born thanks to first-class research, valuable information for consumers and talented people who work together to meet not only the client's goals, but also to go beyond them ”

Our team is composed of well-educated professionals with high motivation and precise attention to every detail, who work with inspiration in the constantly evolving and changing world of advertising. And this leads to the creation of unique ideas and complete solutions for our customers. Our rich portfolio of international and Bulgarian clients is a guarantee for the quality of our services and a guarantee for your success.

ATL маркетинг

The focus of Above-the-line marketing is on the mass media: press, radio, television and the Internet. This technique is aimed at promoting the message among many people. It is not personal, but it is very effective, especially when introducing a new brand or product that needs to reach the largest possible audience. The ATL approaches we offer:

- Online and offline media planning
- Full coverage in print, TV and radio media
- Full coverage in online media
- Analysis, monitoring and reporting of the campaigns

BTL Marketing

The focus of Below-the-line marketing is direct communication with customers. It does not include traditional media, but relies on non-standard approaches for personalized communication with each user of the brand. The BTL approaches we offer:

 - Organizing events - music, fashion, day and night parties, conferences and seminars, special events, promotions, tastings, competitions and lotteries.
 - Flashmob - a pre-organized mass action in which a large group of people suddenly appear in a public place, perform an action and then leave as if nothing had happened. In order to be successful and to have the desired effect, this action must be well planned, and that is why we are.
 - Guerrilla marketing - also known as guerrilla marketing is an unusual and unconventional method of marketing, which instead of investing a lot of money, invests in time, ideas and imagination. Guerrilla marketing presents the truth in a compelling, non-standard and sometimes shocking way, but always with great results if done by creative-minded professionals like everyone on our team.

"The soul and spirit of guerrilla marketing is small business with its dreams and modest budgets" Джей Левинсън  

TTL Marketing

The focus of Through the Line marketing is the integrated approach that combines ATL and BTL services. This allows your brand to engage consumers from every perspective through cross-communication.

Outdoor Advertising / OOH

Out-of-Home advertising includes all ads that users see outside. The interaction of users who are constantly on the move with OOH advertising makes it extremely effective. The outdoor advertising we offer:

 - Billboards
 - Turbans – Advertising of Building
 - Dressing of Buildings and Vehicles
 - Transport advertising - located at airports ، buses ، metro ، stations and stops / span>

Design

To create a design is part of the designer profession. But creating a design that takes your breath away and catches everyone's eye is an art. The art of recreating the ideas and goals of the brand in images with attention to every detail is our main engine. In today's digital world, visual advertising can say much more than a thousand words, whether in the form of a billboard, TV ad, poster, web banner or other advertising form. .  - You want to make sure of that… Welcome to the creative advertising agency FilCorp.